12 Jun We Are 15!
Happy Birthday to Us! Yes, that’s right, we are celebrating an important birthday over here at Innova Communications. We are 15 years old this month.
I remember taking a walk, thinking about how I could make my own way, do things that people my age just weren’t doing yet. Call it naive or bold, but I was ready to take the jump.
Who knew we would still be around and thriving after 15 years? We had a hunch!
From 1999 until now, there has been quite a shift in both our look and they way we do business. In 1999, there was no social media. The Internet was around but not used the way it is now. It was an information tool, websites were brochure style, and things like Wikipedia, Google, etc. were fledgling ideas that most people didn’t even know about yet.
What we love about the business of marketing & public relations is that it never stays the same. You master one thing and another pops up that you have to learn to remain competitive and give your clients the best edge. This industry really is adapt or die.
Initially, our clients came to us for traditional PR and/or marketing strategy. Press releases were king and calling reporters on the phone (say what?) was the way to do it. Slowly as companies realized the power of the website as a 24/7 marketing tool, things shifted. More attention way paid to content. The term “dynamic content” was born in the way of blogging. SEO became a “thing” to worry about for every business. This was a fundamental shift in the MarComm world. Twitter turned us on our heads. The collective us, that is. This was really a game changer. You could actually reach a potential customer directly, in an interactive, real-time way? Like, Whoa.
As early adopters, we knew this was going to be something big for business and encouraged our clients to jump on board to establish early brand presence. Facebook followed, along with Pinterest, Google+ and Instagram. As we watched the industry adapt, we watched our business change. A natural fit for us (we love to chat) social media became an integral part of all client strategy. Twitter allows us to ping reporters about client stories. And reporters find story leads from keywords on Twitter. Check – PR has changed. Customers want visuals and they get them on platforms like Facebook and Instagram. The stats don’t lie, a customer is much more likely to buy into a product from a visual than verbal. Check – Marketing has changed. Clients & customers no longer call a business. They look at a website or even search on social media platforms for reputation management, reviews, comments, etc. Check – Sales cycle has changed. So, what started as a Happy Birthday post to us, has now concluded into a reflection on change. We’ve seen a lot in 15 years and it kind of blows our minds to think about where we will be in another 15 years. We’ll leave you with this quote, because, we think it says it all.
Change has a bad reputation in our society. But it isn’t all bad — not by any means. In fact, change is necessary in life — to keep us moving … to keep us growing … to keep us interested . … Imagine life without change. It would be static … boring … dull.”
— Dr. Dennis O’Grady in Bottom Line – Personal