Innova Communications | Putting Your #Hashtag to Task: Events
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Putting Your #Hashtag to Task: Events

31 Jul Putting Your #Hashtag to Task: Events

In our last post we outlined the basics of the illustriously loved & hated hashtag. They are extremely useful in everyday tweets if you are trying to be found, but where they really shine is for an event.

A study from SocialTimes states, 70 percent of brands saw retweets increase with the use of hashtags.

The start. Your hashtag means nothing if people are not aware of it. Promoting your event hashtag is a key success factor before, during, and after. Promote your hashtag by:

  • – Making it visible on your website
  • – Present it on marketing materials and event invitations
  • – Display it in the event’s mobile app (if applicable)
  • – Publicize it on all your social networks
  • – Project it during speaker presentations & ask presenters to mention it at the beginning of their talk so that attendees can tweet quotes during with the hashtag
  • – Have fun with it. Print it on place cards, dessert decorations, and anything eye-catching

The hashtag is a great way to get attendees to engage with the event, and also with each other. Publicizing should be done as early as possible. Hashtags are a user-generated
feature of Twitter, so without taking a proactive approach you might find yourself on the reacting side.

Why use the hashtag pre-event? Using the hashtag frequently can incite pre-event conversations, which creates buzz, excitement and spreads the word about your event. Not only that, but many times people will use it to find out a colleague or someone they want to network with is attending, which in turn, can make the decision to attend an event.

You don’t always have to be serious. Use fun hashtags like #tbt (throw back Thursday) can be used to show past events (if it is an annual event) to get your guests engaged. Another idea could be to take a great picture of the keynote speaker having fun, add a #tbt, and your event hashtag on the end and entice your guests to engage post-event.

If there is awesome swag for your event, take a photo as it comes in, hashtag it and voila, instant interest. Or, at the event challenge people to submit the most creative photo with the hashtag. You, the event organizer, can then track them and select a winner.

Tip: make sure to download popular Repost apps so you can easily repost Instagram photos at your event from attendees. We like Repost.

For your next event, make sure to enter Hashtagtopia!

Amy Chilla
achilla@teaminnova.com

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

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