Innova Communications | PR Gains Startup Worldwide Attention
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PR Gains Startup Worldwide Attention

30 Oct PR Gains Startup Worldwide Attention

Doggie Mansions was a startup business in the area of high-end pet accommodations. With the company’s flagship product line ready to launch, we were retained to help publicize the company products and name.

We began an aggressive PR campaign, targeting pet industry publications, holiday gift guides as well as luxury and lifestyle publications. Through current relationships, we put Doggie Mansions in touch with Cincinnati Bengals Quarterback, Carson Palmer, as well as a popular entertainment figure to accept the product and take pictures with it in their own home.

Additionally, we put Doggie Mansions in touch with luxury boutique owners in Southern California to set up exclusive agent agreements, resulting in expanded market reach.  Within the first five months we secured an incredible amount of media.  The following represents just some of the coverage:

Television

Print:

Want this kind of media coverage for your company?  Let us help!

Amy Chilla
achilla@teaminnova.com

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

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