Innova Communications

F-Commerce is Powerful Tool for New Customer Acquisition

Amy — Sun, 24 Jul 2011 17:58:44 +0000

Oxygen Plus, Inc. (O+) was introduced to Innova as the company was starting the process of developing a new website. As part of a new build, the company had a need to upgrade to a more powerful e-commerce platform. Working as the liaison with the web developer, Innova advised O+ on which platform best suited their needs and began the process of building and integrating a social media enabled e-commerce solution.

O+ Elevate Pack

An important part of any e-commerce platform is brand consistency. To the user, the experience should appear seamless and brand authentic. Innova worked directly with the O+ team to customize the features of the e-commerce platform to ensure the O+ brand was carried through loud and clear. Additionally, Innova advised on tools to help expand O+ product visibility online. From Google Merchant to various applications within the e-commerce platform, Innova has made sure the O+ products will be seen by many more potential customers than ever before.

Finally, as O+ grows their brand, integrating the e-commerce platform with social media was key. Know as F-commerce, Innova has provided O+ with the tools to directly sell from their Facebook page and Twitter, communicating with their affinity group where they live online. It will be a powerful tool for O+ as they gain marketshare.

Local Restaurant Gains Instant Exposure

Amy — Sat, 30 Oct 2010 06:43:11 +0000

Run by the “Godfather”, Charlie Capozzoli, who was an Olympic medalist, and owners Kristie (a former backup dancer and movie choreographer) and Joe (a seasoned restaurant GM), the people behind Capozzoli’s are almost as flavorful as the food it serves. We participated in the pre-opening announcements, soft launch promotions, and restaurant and food critic reviews, securing hits in the following outlets:

Newspapers:

Today’s Local News
North County Times
San Diego Union Tribune

Print Magazines:

San Diego Magazine (Best Dessert Pick for April 2006)
Oceanside Magazine
San Diego Business Journal (weekly business journal)
Community Publications:
The Coast News
San Diego County News

PR Gains Startup Worldwide Attention

Amy — Sat, 30 Oct 2010 06:26:53 +0000

Doggie Mansions was a startup business in the area of high-end pet accommodations. With the company’s flagship product line ready to launch, we were retained to help publicize the company products and name.

We began an aggressive PR campaign, targeting pet industry publications, holiday gift guides as well as luxury and lifestyle publications. Through current relationships, we put Doggie Mansions in touch with Cincinnati Bengals Quarterback, Carson Palmer, as well as a popular entertainment figure to accept the product and take pictures with it in their own home.

Additionally, we put Doggie Mansions in touch with luxury boutique owners in Southern California to set up exclusive agent agreements, resulting in expanded market reach. Within the first five months we secured an incredible amount of media. The following represents just some of the coverage:

Television

Print:

Want this kind of media coverage for your company? Let us help!