Innova Communications | F-Commerce is Powerful Tool for New Customer Acquisition
127
post-template-default,single,single-post,postid-127,single-format-standard,ajax_fade,page_not_loaded,,qode-theme-ver-7.7,wpb-js-composer js-comp-ver-4.7.4,vc_responsive

F-Commerce is Powerful Tool for New Customer Acquisition

24 Jul F-Commerce is Powerful Tool for New Customer Acquisition

Oxygen Plus, Inc. (O+) was introduced to Innova as the company was starting the process of developing a new website.  As part of a new build, the company had a need to upgrade to a more powerful e-commerce platform.  Working as the liaison with the web developer, Innova advised O+ on which platform best suited their needs and began the process of building and integrating a social media enabled e-commerce solution.

O+ Elevate Pack

An important part of any e-commerce platform is brand consistency.  To the user, the experience should appear seamless and brand authentic.  Innova worked directly with the O+ team to customize the features of the e-commerce platform to ensure the O+ brand was carried through loud and clear.  Additionally, Innova advised on tools to help expand O+ product visibility online.  From Google Merchant to various applications within the e-commerce platform, Innova has made sure the O+ products will be seen by many more potential customers than ever before.

Finally, as O+ grows their brand, integrating the e-commerce platform with social media was key.  Know as F-commerce, Innova has provided O+ with the tools to directly sell from their Facebook page and Twitter, communicating with their affinity group where they live online.  It will be a powerful tool for O+ as they gain marketshare.

Amy Chilla
achilla@teaminnova.com

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

No Comments

Sorry, the comment form is closed at this time.