24 Jul F-Commerce is Powerful Tool for New Customer Acquisition
Oxygen Plus, Inc. (O+) was introduced to Innova as the company was starting the process of developing a new website. As part of a new build, the company had a need to upgrade to a more powerful e-commerce platform. Working as the liaison with the web developer, Innova advised O+ on which platform best suited their needs and began the process of building and integrating a social media enabled e-commerce solution.
An important part of any e-commerce platform is brand consistency. To the user, the experience should appear seamless and brand authentic. Innova worked directly with the O+ team to customize the features of the e-commerce platform to ensure the O+ brand was carried through loud and clear. Additionally, Innova advised on tools to help expand O+ product visibility online. From Google Merchant to various applications within the e-commerce platform, Innova has made sure the O+ products will be seen by many more potential customers than ever before.
Finally, as O+ grows their brand, integrating the e-commerce platform with social media was key. Know as F-commerce, Innova has provided O+ with the tools to directly sell from their Facebook page and Twitter, communicating with their affinity group where they live online. It will be a powerful tool for O+ as they gain marketshare.