Innova Communications | Delete Your Website!
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Delete Your Website!

29 Jun Delete Your Website!

WordPress, Wixx, Squarespace, and many other platforms have made it easy to create a website. A simple, beautiful digital calling card that is now representative of your story, solution and product. So you built it, and then tried to figure out how “they will come.”

Most companies treat the website as step one in the marketing process and then forget about it while they figure out how to build an audience and social media following––something that’s getting harder and harder to do these days.

Talking to companies we hear a lot of “If only we could make social media work better for us. We could grow faster, get in front of more people, and maybe sell more products, tickets, or subscriptions.” If it was easier to get attention from more people in social media, you’d grow organically, stop having to pay for ads, and spend less time in constantly trying to one-up your competition for audience attention.

What if you are already sitting on part of the answer and don’t even know it?

DELETE YOUR WEBSITE > or at least rethink it.

Rather than approach it as a static placeholder for fans and followers that happen to click through one of your posts, use your website to take advantage of the biggest opportunity this side of the Internet: creating an experience. Forget responsive versions of desktop websites, you need a newer, better, and—most importantly—easier option for creating a thriving brand your audience will opt into faster and love deeply.

Marketing Life is Noisy

Did you know we have generated 4.5 billion web pages? That’s some steep competition for your website, especially if you’re just starting out.

Today is noisier and people’s attention spans shorter than any other time in history. Facebook counts a “view” as 1.7 seconds and we have 84,600 of those in a day. We bet your current website isn’t equipped to compete in this ADD mindset.

Get Progressive (Web Apps, That Is)

The website is no longer about lecturing at your audience with a condensed version of your brochure. It’s about creating an experience that will motivate them to the next step in the buyer journey. In other words, get them where they live and in the majority of cases, that’s on mobile.

Progressive web apps will rapidly overtake websites as the most effective way to reach an audience, grow that audience, and generate revenue from that audience.

“A Progressive Web App uses modern web capabilities to deliver an app-like user experience.” – Progressive Web Apps

In a nutshell, a progressive web application takes advantage of a mobile app’s characteristics, resulting in improved user retention and performance, without the complications involved in maintaining a mobile app.

While the web remains a key source of discovery, if you want people to stick around and build valuable brand relationships that’s happening on progressive web apps in 2017. Why? You’re beating the barrage of email your audience gets on any given morning for the power an interactive experience.

Here are some examples we found to give you an idea of what Progressive Web Apps can do.

Oh yes, and if you ask us if we build them, no we don’t. Why write about it then, you ask? Because we are that psyched about their potential for marketing engagement! But, guess what…we know some people…😊

Amy Chilla

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

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