Innova Communications | Hello, Pretty Ladies! Two Clients Get Website Refreshes
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Hello, Pretty Ladies! Two Clients Get Website Refreshes

20 May Hello, Pretty Ladies! Two Clients Get Website Refreshes

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With the fast pace of technology and growing opportunities of social media engagement, websites can to get old, fast! We recently helped breathe new life to the online ‘faces’ of Northshore and Ocean Home magazine’s websites. Both sites feature more interactive opportunities for both readers and advertisers, plus a fresh new look that is pleasing to the eye. Northshore magazine is a regional, glossy magazine for the North Shore of Boston, MA. It needs to stay relevant to local residents and bring value added opportunities for advertisers. By adding more flipbooks, featured event listings, contest pages, banner ads, and easy-to-use directories, these goals were accomplished. Ocean Home magazine has global, high-end readers and advertisers who are living the oceanfront lifestyle. We focused on maximizing images, easy-to-search directories, and showcasing profiles of luxury agents, developers, and celebrities to keep people on the site longer. As a result, the length of time visitors are remaining on the website has tripled. We think that speaks volumes to accomplishing the goal of visitor engagement. Both projects took several months to roll out, but they were worth every minute! Visit:

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Amy Chilla
achilla@teaminnova.com

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

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