Innova Communications | Calibrate Your Plans: 10 Marketing, Social Media, & PR Trends for 2015
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Calibrate Your Plans: 10 Marketing, Social Media, & PR Trends for 2015

22 Jan Calibrate Your Plans: 10 Marketing, Social Media, & PR Trends for 2015

We are almost a month into 2015! Can you believe it? By now you are probably settled back into a routine at work and in life. Business development should be going strong and all of your marketing plans should be coming to fruition…right? Let’s talk about that. Things change fast in the world of marketing & PR. Like really fast. What you planned out in Q2 last year might be outdated already. Heck, this is our job to be experts and even we find the pace of change daunting sometimes. We recommend you review any marketing/communication plans you made in 2014 against some important trends for 2015. Read our breakdown and see how your plan measures up.

  1. Near field communication. Apple’s entry to the market represents a new and very influential piece of the mobile payment pie. Digital payments are going to become pivotal in buyer processes in 2015, demonstrating mobile momentum. By 2017, half of today’s smartphone users will be using mobile wallets as their preferred payment method.
  2. Internet of Things. Uhhhhhh, what is this? The Internet of Things is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Simplified, think connectivity and how all these devices are linked. In fact, 4.9 billion connected “things” will be in use in 2015, expected to reach 25 billion by 2020. Keep that in mind when creating content, websites, social media etc.
  3. Wearables. Smarter people than us predict that there will be 79 million wearables sold next year. These include smart watches, etc. We are watching this one closely to see how people are adapting to this tech. It is definitely something to keep in mind when planning for content deployment. How are people consuming data? How are they purchasing from these devices?
  4. Storytelling. This one gets us excited, for obvious reasons. A great story is one that is designed to be told to other people too. It needs a viral component to spread and add value to your brand. One way to do that is to add visuals. In fact, blog posts with visuals drive 180% more engagement. Take that one to the bank.
  5. Branded content. Forget old style ads and sponsorships. Brands need to create experiences. What does that mean? Again, think about what will get people talking about your brand. Branded content was the most popular content marketing tactic in 2014 and will continue in 2015.
  6. Personalization. Remember when email marketing systems gave you the ability to personalize to the subscriber? It was revolutionary. We saw conversions climb. In 2015 the personalization field grows. Companies that personalize the web experience are seeing an average of 19% uptick in sales. 56% of consumers say they would be more inclined to use a retailer if it offers a good personalized experience.
  7. Content marketing. By now, we all know that content is king. Need more proof? B2B businesses with blogs generage 67% more leads per month than those without. Go forth and blog.
  8. 3d printing. Yes indeed, you read this right. As 3d printing becomes more available it is expected that by 2017 20% of retailers will use 3d printing to create personalized product offerings. While this might not be applicable for your business, think how this trend can affect you. How can you implement further personalization?
  9. Mobile. This one kind of goes without saying, but it is such a strong trend, we feel it deserves mention again. If you don’t have a mobile-ready version of your website or the ability to purchase your products online, then folks, you are way behind. In 2015, content and visual marketing will continue to thrive on mobile.
  10. Convergence. More so than any other year, we believe that the convergence of social media, marketing, and PR will be top of the list. These things cannot simply co-exist anymore. They are all integrated in a way that these teams need to work together. It is now an interconnected process and trying to separate them is detrimental to the way a company communicates. Embrace it.

Hopefully this doesn’t feel too overwhelming. Much of it is very intuitive and you may have already seen it happening in your business. If you aren’t sure exactly which way to go with your 2015 marketing/communication plan, guess what? You are in luck. We are here to help!

Sources: Gartner, Forrester Research, Google, Content Marketing Institute, Social Media Examiner, StatCounter, Statista
Amy Chilla
achilla@teaminnova.com

Amy Chilla is an interactive marketing and public relations professional. Since 1999, she has been a partner at Innova Communications, a boutique public relations, social media, and marketing firm based in Southern CA. Current industry specialties include: luxury consumer goods, translation/localization, and sports business/sporting goods, apps and financial services.

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