Fabulous project with Innova Communications! At the end of last year, our firm decided to re-brand to include a new, smart technology driven service to help people start saving and investing. We started this process with Innova by changing our website and our message. It was a project that was fun and exciting, but not without hard work and a lot of soul searching. Innova put us through some branding exercises to help us focus on exactly what we provided to our clients, and what made us unique. At first it didn’t necessarily make sense – especially with three partners at three different age brackets (Boomer, Gen Y, and Millennial). The input we gave was very diverse, to say the least. But, in the end, Innova pulled it all together and we couldn’t be happier with the results. Building our brand is a work in progress and as long as technology driven services continue to dominate our industry, we will continue working with Innova, who has a way of pulling it all together that reflects who we are and how we value our clients.